News English — G-Star

  Yet another concept store open and we are still as keen as ever to check out the new awesome technology this global company must have installed and utilised to its maximum potential. We are quickly disappointed by the mirrors on display and the large number of Zara staff on display. Our immediate thought "did we waste our time coming here?". Technology - what technology? The Zara concept store use a bit of technology, but nothing revolutionary, or even inspirational. It appears to be more of a testing ground to determine how consumers will interact with a guide shop, order...

Day 2 of meeting up with retail technology suppliers at NRF, New York.