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This Week in Fashion Technology Trump an early Christmas Gift? Trump won the US presidential election FarFetch planning IPO in 2-3 years (Reuters) Burberry reported downbeat results (Burberry) Styleintelligence new service offering: 360 interiors (link) Superdry reported positive results (FT.com) Primark reported £6bn revenues (Internal) H&M released its Kenzo collaboration (Our Report [in Korean], Guardian) John Lewis launched its Christmas advert (The Independent) How can Trump's win be turned into an advantage? If your name is Ivanka Trump and you have your own clothing label, perhaps your windfall some sooner than for others. However, we can see immediate advantages on...

The most boring store interior designs in London this Christmas We visited Oxford Street, Carnaby Street, and Regent Street on November 10th to view store preparations for Christmas. Our general observations: Retailers are desperately trying to find ways to connect with the omnichannel audience. There are a number of ways stores seek to create interaction with customers through social media, online shopping and high street stores, with the main option being in-store signage displaying Snapchat and/or Twitter handles. Product densities vary hugely between stores. Music volumes vary from nothing to the very loud (often depending on the target demographic). The...

Primark has reported about £0.7bn in net profits on revenues of close to £6bn in its 2016 full year report. The company has single-mindedly focused on building its store portfolio and remains one of the last high-street retailers in the UK without a transactional e-commerce website. (Source: Company Accounts) Primark's first Oxford Street store (Marble Arch end) spread over 70,000 sqft opened in April 2007 and generated about £200m in revenues to June 2008. Average sales were reported at an average of £2.5m-£3m (The Independent, June 2008) per week. We visited the four-storey 82,400 sqft shop at the Tottenham Court...

A quick tour of the ground floor in Accessorize Oxford Street in the evening of Nov 7, 2016. Note that the above 360 photo has been scaled down and compressed. Contact us for high-res sample.

Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...