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Where are Wearables heading? The Apple Watch is widely thought not to have reached its sales targets and over the last few months, a number of advertising campaigns have been launched with promotional offers including the watch further commoditizing its appeal. By Thomas Andersson, 26 November 2016. Over the last few months, Vitality Life Insurance has advertised an promotional offer in London indicating that Apple is open to using their Apple Watch in promotional marketing offers. Image source: Styleintelligence, Nike Oxford Circus Flagship Store, Nov-16 Apple has also teamed up with Nike to advertise the watch in its stores.  It...

In first place, TKMaxx TKMaxx is the unexpected winner of Christmas 2016 adverts. Using the surprise effect its acapella starting with a gurgling grandmum stands out from the rest. It was created by Wieden+Kennedy London and directed by Andreas Nilsson. In second place, Marks & Spencer Marks & Spencer's advert is based on a family issue with the son in a family writing to Mrs Claus (instead of Santa) asking for a bit of help because he was naughty to his sister but keen to amend his mistake. The advert is well shot and looks up to date but is...

Nike's foray into mechatronics does not come cheap for its most hardcore fans. The Nike Hyper Adapt 1.0 shoe with adaptive lacing will only be available to buy in New York at its Soho and Nike+ Club House stores. Only Nike+ members will be able to buy the amazing product which comes in three colourways. Its price at $720 is not bad considering this is the first mass produced 'self-lacing' (not fully self-lacing) shoe on the market. There is no indication if the product will continue in production or if the technology will be transferred to other ranges. Nike press...

Omni-channel retailing has been one of the most talked about concepts in retailing for a while. The idea is to connect brands & products with customers across all available touch points. First came multi-channel, the concept to sell online as well as on the high-street. This was replaced with omni-channel when bloggers and social media personalities grew their influence over customers. Connecting the multi-channel with all the various online touch points became a hot topic. How do retailers bridge the channels? Putting it simply, there is no real connection between physical stores and online apart from a number of stores...

A quick tour of the ground floor in Office Oxford Street in the evening of Nov 7, 2016. Note that the above 360 photo has been scaled down (from 2800 pixels to 300 pixels - height) and compressed. Contact us for high-res sample.