Image source: Zalando
Following a conversation with one of Styleintelligence's friends we found out they preferred to buy products photographed with a particular model as the size and fit is always good when buying products with this model. This was a bit of a revelation to us but makes so much sense.
As a part of a Gamification Paper (to be published Dec 2016) we are working on right now, one idea has been that high-street stores should employ store assistants in various shapes, weights, and heights not only as a way to reach diversification targets, but to encourage customers with similar body build to try on clothes with a particular store assistant either remotely or in-store - like a "body twin".
Image source: Asos
Imagine if high-street stores would equip some of these 'store model assistants' with cameras allowing an online shopping experience where the model dress up in the clothes and send a short video to the shopper... well that could be something we would definitely look at!
Subscribe to our newsletter to receive more cool ideas on Fashion Retail and FashTech updates or contact tom@styleintelligence.com for our reports or bespoke consulting services.
You might also be interested in our Size-Fit report available here.