Benetton - What Next?

Benetton accelerated with huge growth in the 70's and 80's growing into a global force in colourful fashion with controversial adverts a very innovative supply chain. However, due to its vertical focus the company has taken at least two steps backwards during the 2000's reversing its fortunes.

Our view is simple - Benetton, follow what you say! Take the initiative.

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# Companies mentioned in this report includes: Inditex, Zara, H&M, LVMH, New Look, YG Entertainment,