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How are consumers influenced by the models used in product photography?
Image source: Zalando Following a conversation with one of Styleintelligence's friends we found out they preferred to buy products photographed with a particular model as the size and fit is always good when buying products with this model. This was a bit of a revelation to us but makes so much sense. As a part of a Gamification Paper (to be published Dec 2016) we are working on right now, one idea has been that high-street stores should employ store assistants in various shapes, weights, and heights not only as a way to reach diversification targets, but to encourage customers...
Nike slated by Bank of America research; Why we think different
Adidas AdidasAthletics Athleisure Matalan Nike Results Share Price Topshop Tory Burch Under Armour
A Bloomberg article [31/10/16] points out that Nike is losing out to its competitors in the innovation race. The piece is based on Bank of America Corporation's meetings with Asian suppliers and conversations with competitors. Are we talking about the same Nike that released the very first self-adaptive-lacing shoe only to find that Puma also released the same type of self-lacing shoe in the last few months? Source: ycharts.com Yes, Nike dropped a large bunch of their innovations team focusing on wearables a few years ago in favour of more pragmatic R&D efforts. However, we have not seen any signs...
Is there a future for Wearables? Narrative goes bust - resurfaces...
Narrative, the Swedish wearable life-logging camera makers, have been bought up by employees and a few of the original founders after the company was put into bankruptcy earlier in the month. The company, founded in 2011, a subsidiary of Swedish Born Startups AB, with 42 employees and over Euro one million in revenues in 2015 from 10,000+ customers for its cloud service, did not generate enough cash flow to survive. According to Breakit News, the company raised SEK100m from a number of Swedish and Silicon Valley investors, including Khosla Ventures. Styleintelligence consultant Thomas Andersson co-created a Wearables Deep Dive (PDF...
Some Oxford Street Store Fronts Oct-16
Dr Martens Forever21 French Connection H&M Retail Stores UK Retail
Images from pre-Christmas store fronts on Oxford Street. Taken Oct 13, 2016. Dr Martens Shopfront Oxford Street. Forever21 (on sale) Oxford Street. Forever21, Store Interior Detail, Oxford Street. H&M and Forever21 - happy neighbours? David Beckham for H&M, Oxford Street store front. Detail of David Beckham for H&M, Oxford Street. Modern Essentials by David Beckham, David Beckham & Kevin Hart video - The Road Trip (shoppable?). Video: The Road Trip with David Beckham and Kevin Hart French Connection's window display looks dull compared to H&M with a similar set-up. Located next to Selfridges this is a high traffic location...
Styleintelligence celebrate 12 months of FashionTech cover with content syndication by leading Artificial Intelligence company
Artificial Intelligence Machine Learning retail Sentient Technologies Visual Search
In September 2015 we took the decision to build a library of Fashion Technology specific sector reports. Throughout the 12 months since we started we have been very impressed with the ecosystem of Fashion related technology, and in particular its global spread. Although the US continues to dominate funding there are a lot of bootstrapping going on and some pretty awesome ideas being born and brought to market from other parts of the world. Our library is not building as fast as we would have liked, but this is about to change and our aim is to produce one new...