News English — ecommerce

Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...

In May 2016 Thread.com raised £4m from Balderton Capital and Beringea. The company has raised £10.67m in total since 2013. Thread Online Ltd (owned 100% by Thread Inc) was incorporated in the UK in 2012 and is a styling advice ecommerce retailer targeting men and women. At the moment the service is only live in the UK. Style advice is based on algorithm output based on some 10-20 questions that you need to answer before opening an account. Some of the questions include which brands you like, what you normally pay for a list of 10+ different garments, your measurements...

Goxip, the social shopping company based in Hong Kong has raised $1.6m from two Asian investors. The company is using technology from ViSenze, a Singaporean AI company focusing on image recognition. See our report into Visual Search (profiles of 23 companies including ViSenze). www.goxip.com www.visenze.com Source: https://www.techinasia.com/goxip-seed-investment  

(Image source: Burberry Plc) The British luxury brand has seen its fortunes reverse since Angela Ahrendts left the company to join Apple. Burberry plans to cut costs by £100m (approx $150m) by 2019. However, since the appointment of Christopher Bailey to the dual role of Chief Executive Officer and Chief Creative Officer the company has not only dropped revenues but has also seen significant cost control measures introduced. Mr Bailey is rapidly losing faith among investors, but has backing from the board, and an additional leader is being sought to work in tandem with Christopher as his duties are thought...

Laundry Athletics Ltd, the company behind the SuperDry brand and headquartered in Cheltenham, United Kingdom, posted a a jump in total revenues for the year to April 30th, 2015 compared to the previous year. The primary driver for the rise was their retail arm. The company has announced it will be investing in developing its own retail network in non-UK locations around Western Europe in the coming year. Superdry currently has 202 own shops. Link to FT.com article (subscribers only)