News English — Gamification

Hullabalook aim to make product discovery fun from its current offices located in True.'s incubator/accelerator space in Victoria, just around the corner of the old House of Fraser head office. "We build beautiful and playful online shopping experiences that help to make finding the products we want to buy faster and easier." (Hullabalook) The company launched in June 2016 and moved into the True. space almost immediately and have been there since. Hullabalook is now a team of 10 people backed by Passion Capital and Playfair Capital. Clients already include Made.com, Houseology, Mamas & Papas, Kavehome and John Lewis. An...

Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...