News English — Omni-Channel Retailing

Omni-channel retailing has been one of the most talked about concepts in retailing for a while. The idea is to connect brands & products with customers across all available touch points. First came multi-channel, the concept to sell online as well as on the high-street. This was replaced with omni-channel when bloggers and social media personalities grew their influence over customers. Connecting the multi-channel with all the various online touch points became a hot topic. How do retailers bridge the channels? Putting it simply, there is no real connection between physical stores and online apart from a number of stores...