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News English — River Island

Christmas Windows 2017: Piccadilly, Regent Street, Oxford Street and Argyll Street

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Christmas Windows 2017: Piccadilly, Regent Street, Oxford Street and Argyll Street

Christmas window display on Regent Street, Oxford Street and Argyll Street. Hunter, Topshop, Tommy Hilfiger, Superdry, Burberry and more

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Where has the omni-channel gone?

ecommerce N Brown New Look Omni-Channel Retailing retail River Island Stores UK Retail

Where has the omni-channel gone?

Omni-channel retailing has been one of the most talked about concepts in retailing for a while. The idea is to connect brands & products with customers across all available touch points. First came multi-channel, the concept to sell online as well as on the high-street. This was replaced with omni-channel when bloggers and social media personalities grew their influence over customers. Connecting the multi-channel with all the various online touch points became a hot topic. How do retailers bridge the channels? Putting it simply, there is no real connection between physical stores and online apart from a number of stores...

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