News English — SaaS

Hullabalook aim to make product discovery fun from its current offices located in True.'s incubator/accelerator space in Victoria, just around the corner of the old House of Fraser head office. "We build beautiful and playful online shopping experiences that help to make finding the products we want to buy faster and easier." (Hullabalook) The company launched in June 2016 and moved into the True. space almost immediately and have been there since. Hullabalook is now a team of 10 people backed by Passion Capital and Playfair Capital. Clients already include Made.com, Houseology, Mamas & Papas, Kavehome and John Lewis. An...