News English — Styling Tech

TechPitch 4.5 is monthly pitch platform for tech startups. Thomas Andersson of Styleintelligence was invited to sit on the judges panel for the Luxe, Retail and Fashion edition held in Irwin Mitchell's offices just off Chancery Lane. Eight startups got 3 minutes to pitch their businesses. This elevator-pitch style events are popular in London and get quite a bit of traction. What the judges thought: Optimonk Wearisma Genostyle What the Audience thought: Wearisma Genostyle It should be noted that out of all the eight companies Optimonk was the only company with close to $1m revenue, established customers on two continents...

Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...

In 2014 Nordstrom paid $350million for Trunk Club, a fashion styling subscription box service targeting men. This has been the only exit in an industry plagued by high levels of returns and controversy (JustFab Inc subscription methods). Business Insider today reported that 61% of US customers taking out a subscription has canceled it. An industry expert told Styleintelligence that "Subscription box services have huge returns, much higher than normal ecommerce retailers. Perhaps even higher than 80%." The question is if the lack of exits in the niche has been due to a lack of consumer transparency and more importantly, revenues...

In May 2016 Thread.com raised £4m from Balderton Capital and Beringea. The company has raised £10.67m in total since 2013. Thread Online Ltd (owned 100% by Thread Inc) was incorporated in the UK in 2012 and is a styling advice ecommerce retailer targeting men and women. At the moment the service is only live in the UK. Style advice is based on algorithm output based on some 10-20 questions that you need to answer before opening an account. Some of the questions include which brands you like, what you normally pay for a list of 10+ different garments, your measurements...