Gamification of Fashion Ecommerce
Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates.
Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others.
But, how do you transform gaming into a shopping experience in the real world?
A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages are used as a way to incite action.
We think there is something in the gamification concept, but handling it in a way that incites purchase actions will be tricky. Our gamification report looks at several different ways to interact with your visitors and existing customers.