News English — Concept Store

EuroCIS 2019 was a relatively small trade show spread out over two halls (9 & 10) at Dusseldorf Messe. A majority of exhibitors showcased POS hardware and there was also a large contingent from Asia (mainly China, Korea and Taiwan). Our verdict: Approximately half of all the exhibitors were domestic to Germany, or companies we have not heard of before (this was our first visit to EuroCIS). The size of the show may be due to the much larger EuroShop show (next opening in Feb 2020) opening every other year. However, as a trade show country, Germany is definitely one...

  Yet another concept store open and we are still as keen as ever to check out the new awesome technology this global company must have installed and utilised to its maximum potential. We are quickly disappointed by the mirrors on display and the large number of Zara staff on display. Our immediate thought "did we waste our time coming here?". Technology - what technology? The Zara concept store use a bit of technology, but nothing revolutionary, or even inspirational. It appears to be more of a testing ground to determine how consumers will interact with a guide shop, order...