News English — Nike

Nike's foray into mechatronics does not come cheap for its most hardcore fans. The Nike Hyper Adapt 1.0 shoe with adaptive lacing will only be available to buy in New York at its Soho and Nike+ Club House stores. Only Nike+ members will be able to buy the amazing product which comes in three colourways. Its price at $720 is not bad considering this is the first mass produced 'self-lacing' (not fully self-lacing) shoe on the market. There is no indication if the product will continue in production or if the technology will be transferred to other ranges. Nike press...

A Bloomberg article [31/10/16] points out that Nike is losing out to its competitors in the innovation race. The piece is based on Bank of America Corporation's meetings with Asian suppliers and conversations with competitors. Are we talking about the same Nike that released the very first self-adaptive-lacing shoe only to find that Puma also released the same type of self-lacing shoe in the last few months? Source: ycharts.com Yes, Nike dropped a large bunch of their innovations team focusing on wearables a few years ago in favour of more pragmatic R&D efforts. However, we have not seen any signs...

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