News English — Marks & Spencer

Christmas window display on Regent Street, Oxford Street and Argyll Street. Hunter, Topshop, Tommy Hilfiger, Superdry, Burberry and more

In first place, TKMaxx TKMaxx is the unexpected winner of Christmas 2016 adverts. Using the surprise effect its acapella starting with a gurgling grandmum stands out from the rest. It was created by Wieden+Kennedy London and directed by Andreas Nilsson. In second place, Marks & Spencer Marks & Spencer's advert is based on a family issue with the son in a family writing to Mrs Claus (instead of Santa) asking for a bit of help because he was naughty to his sister but keen to amend his mistake. The advert is well shot and looks up to date but is...

The most boring store interior designs in London this Christmas We visited Oxford Street, Carnaby Street, and Regent Street on November 10th to view store preparations for Christmas. Our general observations: Retailers are desperately trying to find ways to connect with the omnichannel audience. There are a number of ways stores seek to create interaction with customers through social media, online shopping and high street stores, with the main option being in-store signage displaying Snapchat and/or Twitter handles. Product densities vary hugely between stores. Music volumes vary from nothing to the very loud (often depending on the target demographic). The...