News English — Styling
Style Advice Website Thread.com Raises £4m from Balderton and Beringea.
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In May 2016 Thread.com raised £4m from Balderton Capital and Beringea. The company has raised £10.67m in total since 2013. Thread Online Ltd (owned 100% by Thread Inc) was incorporated in the UK in 2012 and is a styling advice ecommerce retailer targeting men and women. At the moment the service is only live in the UK. Style advice is based on algorithm output based on some 10-20 questions that you need to answer before opening an account. Some of the questions include which brands you like, what you normally pay for a list of 10+ different garments, your measurements...