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Using gamification to drive inventory discovery and conversion rate?
ecommerce FashionTech Gamification GTA ShopDirect Styling Styling Tech very.co.uk
Gamification of Fashion Ecommerce Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates. Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others. But, how do you transform gaming into a shopping experience in the real world? A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages...
How are consumers influenced by the models used in product photography?
Image source: Zalando Following a conversation with one of Styleintelligence's friends we found out they preferred to buy products photographed with a particular model as the size and fit is always good when buying products with this model. This was a bit of a revelation to us but makes so much sense. As a part of a Gamification Paper (to be published Dec 2016) we are working on right now, one idea has been that high-street stores should employ store assistants in various shapes, weights, and heights not only as a way to reach diversification targets, but to encourage customers...
Nike slated by Bank of America research; Why we think different
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A Bloomberg article [31/10/16] points out that Nike is losing out to its competitors in the innovation race. The piece is based on Bank of America Corporation's meetings with Asian suppliers and conversations with competitors. Are we talking about the same Nike that released the very first self-adaptive-lacing shoe only to find that Puma also released the same type of self-lacing shoe in the last few months? Source: ycharts.com Yes, Nike dropped a large bunch of their innovations team focusing on wearables a few years ago in favour of more pragmatic R&D efforts. However, we have not seen any signs...
Is there a future for Wearables? Narrative goes bust - resurfaces...
Narrative, the Swedish wearable life-logging camera makers, have been bought up by employees and a few of the original founders after the company was put into bankruptcy earlier in the month. The company, founded in 2011, a subsidiary of Swedish Born Startups AB, with 42 employees and over Euro one million in revenues in 2015 from 10,000+ customers for its cloud service, did not generate enough cash flow to survive. According to Breakit News, the company raised SEK100m from a number of Swedish and Silicon Valley investors, including Khosla Ventures. Styleintelligence consultant Thomas Andersson co-created a Wearables Deep Dive (PDF...
Some Oxford Street Store Fronts Oct-16
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Images from pre-Christmas store fronts on Oxford Street. Taken Oct 13, 2016. Dr Martens Shopfront Oxford Street. Forever21 (on sale) Oxford Street. Forever21, Store Interior Detail, Oxford Street. H&M and Forever21 - happy neighbours? David Beckham for H&M, Oxford Street store front. Detail of David Beckham for H&M, Oxford Street. Modern Essentials by David Beckham, David Beckham & Kevin Hart video - The Road Trip (shoppable?). Video: The Road Trip with David Beckham and Kevin Hart French Connection's window display looks dull compared to H&M with a similar set-up. Located next to Selfridges this is a high traffic location...